The power of viral page

The internet can be considered as the truly democratic and global medium. No one owns it but everybody can benefit from it. It facilitates communication, business transaction, entertainment, and information dissemination in an unprecedented scale. Not since the invention of the printing press that a similar explosion of knowledge became possible. However, the internet has achieved something greater. It has not only created a dynamic, global information library but also created a new type of worldwide community where commerce, artistic expression, and education gained their highest level of potential by making them more universally accessible. The internet became not only a powerful cultural influence but created its own culture. One excellent way of demonstrating this is through the power of viral page.

Although the internet is still not accessible to many, it is powerful enough to influence the global culture. For instance, it has the capacity to create instant global fame for ordinary people. It has a true worldwide reach, shattering geographical boundaries, overcoming linguistic barriers, and hurdling cultural differences. It is more powerful than print, radio, and television combined. This is primarily because of the fact that it is the ultimate people’s medium. Ordinary people can publish, trade, and broadcast at very low cost but high potential returns. For instance, a viral page containing jokes or videos can potentially attract millions of visitors in just a few days without necessarily accruing monetary or financial liabilities.

On the contrary, a viral page can potentially generate large amount of income because of the visitors it attracts. This is the main reason why many commercial websites try to achieve viral reputation. The visitors themselves become part of the marketing scheme. It is efficient and cost-effective in marketing a product. It can be self-sustaining in some degree. The market base can geometrically grow by simply starting with few individuals.


Defining a viral page

Something is said to be viral if it highly contagious. Although the concept of virus comes from the study of biological systems of the natural world, the concept is now extended in computer systems. Similar concepts of infection, spread, and replication are applicable to computer viruses. Computer viruses are highly contagious because of their ability to be automatically downloaded without the knowledge of the computer user. Viruses can be downloaded by simply opening emails or viewing web pages. On the other hand, when the term “viral” is used in online marketing it also mean something contagious but it does not necessarily mean something destructive. For instance, a viral page may refer to a very popular page or it can also mean to a web page containing the viral referral code.

As the name suggests, a viral marketing strategy has the tendency to be contagious. The promotional campaign can spread like a virus on the web. It can start from a single viral page. This page may contain interesting articles, comics, graphics, or videos that can become very popular. This single page can make a entire website highly successful. This is the reason why most websites have visitor statistics for every page visited on that site. It is more logical to place viral referral codes to the most popular page of a website.

You do not necessarily have to be too sensational or controversial in your approach in promoting your website. However, sensational satellite sites and blog sites that point to your website can help in increasing the popularity of your main website. For instance, you can create a blog site that is focused on controversial showbiz issues. If this blog site becomes popular, you can then include a viral page that will promote your main website. On the other hand, your main website may also have a viral page of its own.